Adidas 'Road to Lisbon'

Director: Ringan Ledwidge

The use of the vintage Scooter pushed the spot towards a late 60's/70's aesthetic. We wanted to reflect this cinematically. This implied a looseness to the camera work and we threw the black and white in almost as a direct 'Nouvelle Vague' reference. We used a small hand-held Aaton (the camera originally designed for Jean Luc Godard) to capture some of the bike shots.