Got Milk 'Thirsty'

Director: Rupert Sanders

We wanted this commercial to look 'Normal' with a hint of the surreal. We wanted to contract the warmth of the room and the average nature of this suburban lounge with what is essentially quite a disturbing idea. The skeleton was achieved largely through puppetry with only one or two shots involving CGI. During tests we decided that a real skeleton moving through the set looked far more convincing than a CGI one, there was a human connection with the way it movied. This is in keeping with the Rupert Sanders manifesto "In camera, in camera', in camera!".

The lighting originated largely from motivated sources, the practical lamps in the room, the TV and the streetlight outside. I used top up light on the skeleton partly for dramatic purposes but also as a necessity to avoid the shadows of the three puppeteers travelling alongside.