Guinness 'Evolution'

Director: Daniel Kleinman

'Evolution' combined many different processes, including green screen, CGI, time lapse photography, stock footage, live action, 35mm and digital stills. The shooting process required a lot of imagination and forward planning as to how the various elements would link together to form a coherent whole. An overall vision was required which Danny Kleinman provided and within that we needed both flexibility and technical precision.

I knew that we needed broad latitude in the negative as we would be integrating it with so many different elements. The challenge was to provide this but to retain enough integrity, strength and character in the lighting so as to guide the visual look in a strong direction.